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Cradle to Cradle: Remaking the Way We Make Things Paperback 2002 NEW

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Meta:
Edition : Collector's Edition, WATERPROOF
Ex Libris : No
Topic : Environment, Environmental Issues, Environmental Protection, Environmental Conservation & Protection, Industrial Management
Personalize : No
gtin13 : 9780865475878
Number of Pages : 200 Pages
ISBN : 9780865475878
Language : English
Item Length : 7.9in
Era : 2020s
Literary Movement : Enlightenment, Modernism
Item Width : 5.4in
Country/Region of Manufacture : United States
Vintage : No
Book Title : Cradle to Cradle: Remaking the Way We Make Things Paperback 2002
Signed : No
Intended Audience : Young Adults, Adults
Original Language : English
Type : ENVIRONMENTAL, NATURE
Narrative Type : Nonfiction
Personalized : No
Features : Abridged
Book Series : Cradle to Cradle: Remaking the Way We Make Things Paperback 2002
Genre : Environment, Nature & Earth, Nature, Business & Economics
Publisher : Farrar, Straus & Giroux
Item Weight : 19.4 Oz
MPN : Does not apply
Inscribed : No
Format : Trade Paperback
Publication Year : 2002
Item Height : 0.8in
Author : William Mcdonough, Michael Braungart

Images on listing, are of this book. PAPERBACK ______________ A manifesto for a radically different philosophy and practice of manufacture and environmentalism “Reduce, reuse, recycle” urge environmentalists; in other words, do more with less in order to minimize damage. But as this provocative, visionary book argues, this approach perpetuates a one-way, “cradle to grave” manufacturing model that dates to the Industrial Revolution and casts off as much as 90 percent of the materials it uses as waste, much of it toxic. Why not challenge the notion that human industry must inevitably damage the natural world? In fact, why not take nature itself as our model? A tree produces thousands of blossoms in order to create another tree, yet we do not consider its abundance wasteful but safe, beautiful, and highly effective; hence, “waste equals food” is the first principle the book sets forth. Products might be designed so that, after their useful life, they provide nourishment for something new-either as “biological nutrients” that safely re-enter the environment or as “technical nutrients” that circulate within closed-loop industrial cycles, without being “downcycled” into low-grade uses (as most “recyclables” now are). Elaborating their principles from experience (re)designing everything from carpeting to corporate campuses, William McDonough and Michael Braungart make an exciting and viable case for change.