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Candidate Images in Presidential Elections – 9780275951610

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Book Title : Candidate Images in Presidential Elections
ISBN : 9780275951610
gtin13 : 9780275951610

Candidate Images in Presidential Elections Please note: this item is printed on demand and will take extra time before it can be dispatched to you (up to 20 working days). Author(s): Kenneth L. Hacker Format: Paperback Publisher: Bloomsbury Publishing Plc, United States Imprint: Praeger Publishers Inc ISBN-13: 9780275951610, 978-0275951610 Synopsis Since Nimmo and Savage’s groundbreaking work, Candidates and Their Images [tel], there has been no book dedicated solely to the examination of political candidate images. This volume adds to the development of the candidate image construct initiated by Nimmo and Savage. It provides a compendium of state-of-the-art theory and research of candidate images and image formation in the [url] presidential elections. The contributors to this work, among the best-known in the field of political communication, describe and explain how presidential election results hinge on voter perceptions of candidates and how candidates seek to construct images that attract the most votes. The volume integrates issues of voter decision-making, media messages, campaigning, debate effects, and political advertising into the development of political communication theory. It will be a valuable resource for scholars and students of political communication.

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