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Building the Brand-Driven Business: Operationalize Your Brand to Drive…

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Book Title : Building the Brand-Driven Business
gtin13 : 0787962554
ISBN : 0787962554
Weight : 1 lbs
IsTextBook : Yes
Publication Year : 2002
Author : Davis, Scott M.; Dunn, Michael
Language : english
Binding : Hardcover
Publisher : Jossey-Bass
Product Group : Book

Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth by Davis, Scott M.; Dunn, Michael Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less